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How to Triple Your Conversion Rate

List 3 Attention-Grabbing Things that Set Your Product Apart:

  • Describe the most important thing that your product does for your customers.
  • Mention a benefit that only you offer and that your visitor can't get from a competitor.
  • These points won't convince someone to buy right away, but you'll get your visitor's full attention.

By choosing us you'll get the following benefits:

First Benefit Title

Describe the 3 most important things your product offers, in this section. Don't be afraid to repeat some or all of the points from the first section.

Second Benefit Title

This section uses a combination of images (icons), subheadings and short text descriptions to communicate 3 benefits in a way that's easy to consume.

Third Benefit Title

When describing these 3 benefits, always keep a solution focus. Your visitors are interested in the end result they can get more than in features and technicalities.

Stylish Zig-Zag Layout to Keep Visitors Engaged

We've listed these five points in a zig-zag layout, alternating the sides image and text are shown on. This is a good way to avoid visual monotony and keep the page interesting.

  • The same idea applies to your text elements - use paragraphs, highlights and bullet points to keep things interesting.
  • The two things to keep in mind are to get your important points across and to make your content easy to consume.

Background Images, Screenshots & More

The images used in this template are background images. The original size is 777x637px.

The layout works very well with screenshots. This could be screenshots of your member's area, your software app or even screenshots of pages in a downloadable PDF. Other kinds of images work as well, though.

Link to More Information or Demo Videos

We've added a "Read More" button to each of these sections. For software products, there's a great opportunity to link each of these buttons to a video that demos the feature you describe in the section.

For more complex product, you might also want to link to a page with a more in-depth explanation of each feature.

For less complex products, you can also simply remove the button.

The Perfect Number of Sections?

In this template, we have 5 sections, but you can easily change that number by deleting or duplicating the sections.

There is no "right" or "perfect" number of sections to use. It's worth testing a longer page, where you list many features/benefits against a shorter one, where you only highlight the highest value features and keep the list short.

What You'll Get...

The purpose of this section is to make the product you're offering as tangible as possible:

"Show Me Exactly What I'll Get & I'll Be More Likely to Buy It."

Use this highlighted text section to describe your product and add a call to action: tell your visitor why they need to make the purchase right now.

Summary of What You’ll Get...

  • Another "What You Get" Section
  • This List Can be a Mix
  • Of Features/Benefits
  • And Parts of Your Product

All these now for just:

The above price comparison is an image. You can create a similar image of your own, or just use large text to show a price advantage that's available here.

30 Day No Questions Asked Money-Back Guarantee

You are fully protected by our 100% Satisfaction-Guarantee. If you don't increase your website's conversion rate or revenues over the next 30 days, just let us know and we'll send you a prompt refund.

"In this quoted text, you can make a personal promise or personal guarantee, to give more weight to the guarantee statement above."

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